This week, Duuo by Co-operators announced the launch of its first embedded insurance API for partners. The integration is designed for Canadian businesses looking to enhance their customer experience by embedding the insurance purchase journey directly into their website, app, or platform.
Duuo Event Insurance will be the first product launched in this new embedded format, providing event hosts with the option to book a venue and secure event coverage in one seamless experience, powered by Co-operators.
“This new journey we’re embarking on rapidly expands our ability to allow our partners to grow and differentiate themselves in their own market, on their own terms. It also encourages Canadian businesses to think about how an embedded insurance solution can add value to their offerings,” said Steve Phillips, executive vice-president, emerging business models, Co-operators.
“We’re flexible in our approach and I think that’s the greatest value here — we’re listening, adapting, and providing solutions that our partners and their customers will both benefit from.”
Platform partners receive referral fees, so the referral marketing agreements can become a new source of revenue.