IBM adds Service track to its Partner Plus initiative

IBM this week announced a new Service track in its Partner Plus program that it said will create more opportunities for IBM partners to earn and grow their businesses by supporting consultancies, advisory firms, systems integrators (SIs), and managed service providers (MSPs).

According to a statement, this is the latest advancement in IBM’s Partner Plus Program, which launched in January of 2023 to redefine the relationship between IBM and its partners by delivering greater collaboration, innovation, and business opportunities around artificial intelligence (AI) and hybrid cloud.

In a blog posted on Tuesday, Kate Wooley, general manager of IBM Ecosystem, said the new track was launched because “consultancies, advisory firms, systems integrators and managed service providers are a vital part of the IBM Ecosystem that helps clients achieve their business goals with our technology. This enhancement to Partner Plus is designed to recognize the influence these partners have in driving adoption of IBM’s portfolio in the market and to help accelerate their success.

“I cannot recall another time in technology when partnership was more crucial than it is today. The increasing demand from clients to modernize and automate their business has reached staggering heights, and partners have become the tip of the spear in fulfilling this client need to accelerate AI and cloud adoption.”

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