NetApp launches Partner Sphere Partner Program

NetApp, which specializes in flash and cloud data-centric software, this week launched a new initiative called the Partner Sphere Partner Program.

According to a release, “Partner Sphere addresses the complex demands of today’s flash and cloud customers while igniting the power of partnerships and serving as the foundation for NetApp’s partner strategy.”

Program changes that will help achieve this, it added, “include a unified engagement model where partners can sell-to, sell-through, or sell-with NetApp; new and more aligned Solution Competencies and Services Certified tracks; and updated tiering (Approved, Preferred, Prestige). Additionally, partners will have opportunities to produce co-innovation and joint offerings with shared go-to-market strategies.”

NetApp says that partners can accelerate their business through three focus areas:

  • Hybrid Cloud – Flash with cloud enabled hybrid multicloud, cyber resilience, monitoring and optimization, application optimization, and XaaS.
  • AI – artificial intelligence and analytics as consumed through generative AI with flash and cloud.
  • Cloud – hyperscaler and NetApp branded cloud services focused on cloud data modernization, cloud optimization, and cloud application optimization.

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