Technology intelligence vendor Snow Software on Thursday launched a new partner program it said is designed to address the “ever increasing challenge its customer base faces, such as swelling costs, impending risk and proof of value – as well as capitalizing on new market opportunities.”
“The partner ecosystem at Snow is one with a diverse array of resellers, managed service providers, global systems integrators, independent software vendors and more,” wrote Vinod Chumber, the firm’s vice president of ecosystems and digital sales, in a blog.
“They are an essential line to the needs of customers and the market, helping influence our product roadmap and strategy. As such, they are a true extension of our team.”
According to Chumber’s blog, the new program “offers a level playing field for all partners, providing further support and opportunities to ensure value is delivered to joint customers. We are invested in empowering our partners by offering access to new discount structures, training, certifications, sales shadowing opportunities and more.”