While the pursuit and achievement of global brand consistency and impact may be a good thing, “global and local” brings to marketing execs persistent challenges across their organizational structures, their agency relationships, and their tech infrastructure. Marketing-wise, the conflict is in attempting to apply one-size-fits-all messaging that fails to touch local consumers.
Channel managers in subsidiary organizations face the challenge of balancing the sales goals of the local team with the overall global corporate direction. It’s that classic tension of local versus global, and it can be particularly difficult to manage when global executives aren’t familiar with the ins and outs of the Canadian market.
Unsurprisingly, it’s a common dilemma — one you’re not facing alone.
On July 11th, join IDC program vice-president channels and alliances Steve White for “Managing a Canadian channel business in a multinational environment.” In this one-hour session, White will discuss best practices for managing the Canadian channel in a multinational context.
Members of the Canadian Channel Chiefs Council (C4) Board of Directors will tackle a wide range of question, including:
- What are the key considerations for working with a global channel company?
- How do you balance global direction with local execution?
- What is the best reporting structure — local or virtual?
- How can you ensure the global organization represents your needs?
- What are the tried-and-true practices for managing this issue?