Clear Concepts and Sherpa Marketing unwrap the 360-degree VR experience

Getting someone to watch a promotional video at a trade show is one thing. Getting someone to watch that video and immediately commit to buying the product is another.

The Climate FieldView software platform allows farmers to easily collect and analyze data about their fields in real-time and overlay it with external data such as weather and satellite imagery. The digital agriculture platform requires users to install a drive in a tractor’s ISOBUS connector – a communication protocol for the agriculture industry – and then pair it with an iPad in the cab. It’s becoming increasingly important for farmers who continue to try and find more efficient, sustainable ways to grow more food as the global population grows by an average of 83 million people per year.

An inside look at the FieldView Canada 360 experience in Saskatchewan’s Ag in Motion tradeshow.


But in a world where people’s attention spans are short, how do you market that in a simple and effective way? The answer, according to Winnipeg’s Sherpa Marketing and Clear Concepts, is virtual reality (VR) without the headset. The two solution providers teamed up to unwrap a 360-degree virtual experience normally viewed through a VR headset and display it on 12 55” Viewsonic displays mounted vertically on four walls of the inside of a cargo trailer. The solution was so effective, it earned them a diamond award for this year’s best digital display solution at CDN’s Channel Innovation Awards.

“The experience is plug and play and can be operated anywhere. The entire virtual experience can be towed to a remote crop tour and run off an integrated 10,000W GFCI generator,” says Marty Fisher, president of Sherpa Marketing. “The client merely turns the generator on with a key and the monitors will start to continuously play the video automatically until turned off.”

The 360 experience was constructed and configured in Winnipeg and then towed to Langham Sask. for the Ag in Motion trade show. According to Fisher, the four-and-a-half minute video on how to use FieldView was the talk of the show. Not only that, more than 100 farmers committed to adopting the software-as-a-service solution that day.

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Alex Coop
Alex Coop
Former Editorial Director for IT World Canada and its sister publications.

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