Data platform firm Cohesity says nearly 75 per cent of its active partners grew their business by 100 per cent last year, and that more than 50 per cent grew by more than 200 per cent. Cohesity wants to keep that momentum going by introducing some changes to its partner program.
Announced this morning, Cohesity is introducing a three-tiered partner program system, designed to “make it easy for Cohesity customers to identify knowledgeable and experienced channel partners that have a proven record of success,” the company explained in a press release.
The new tiers are:
- Associate Partner: The starting “associate partner” tier provides access to the Cohesity Partner Portal where resellers across the globe can obtain pre-built marketing campaign kits, access sales tools, and gain access to web-based sales and enablement training.
- Preferred Partner: Channel partners that complete specific training are recognized as “preferred partners” with access to Cohesity partner teams, MDF for marketing and enablement, along with instructor-led training courses and not-for-resale (NFR) software for customer demos and education.
- Premier Partner: The top tier “premier partners” have the opportunity to work directly with Cohesity executives on joint business planning and custom growth programs. Premier Partners are included in providing input through several vehicles, including the Partner Advisory Council. To reach the premier partner tier, partners must surpass specific goals and complete training accreditations.
Cohesity says it’s also introduced new incentives for partners that bring in first-time customers. North America Partner sales teams in the preferred and premier tiers are eligible for bonuses between $5,000 and $50,000 for every new Cohesity customer they sign.
Additionally, bonuses are determined by the initial deal size, and follow-on purchases are also eligible for bonuses.
