ESET launches free marketing tool for North American channel partners

With majority of Canadian channel partners falling under the small-to-medium-sized business (SMB) umbrella, it can be difficult for many of them to justify diverting resources to marketing campaigns.

ESET, a Slovakian IT security company, has announced that its North American channel partners and resellers will now have access to its marketing centre, MindMatrix, for free, as a way to alleviate any marketing barriers affecting them. MindMatrix is an end-to-end automated marketing platform that can be accessed from one central dashboard.

It allows users to brand content and resources, as well as conduct email campaigns and manage personal databases.

“The ESET Marketing Center is free for all US, Canadian, and Caribbean partners purchasing directly from ESET,” the company explains in an Apr. 24 press release. “ESET has increasingly added resources into its channel partners to help them grow and succeed while enabling them to become a trusted security advisor.”

Once a partner sets up their MindMatrix profile, “all assets will automatically be co-branded and tracked back to the partner,” the company adds, which will let them view data and manage leads. The release notes that partners retain full control and privacy of their customer and prospective customer database.

For more information or to become an ESET partner, click here.

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Mandy Kovacs
Mandy Kovacs
Mandy is a lineup editor at CTV News. A former staffer at IT World Canada, she's now contributing as a part-time podcast host on Hashtag Trending. She is a Carleton University journalism graduate with extensive experience in the B2B market. When not writing about tech, you can find her active on Twitter following political news and sports, and preparing for her future as a cat lady.

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