Exploring three keys to channel success: data, security and lead completion

As an analysis of the soon-to-be-released 2019 Channel Benchmark report reveals, there are many roads to success for solution providers in the Canadian channel.

While a unique approach is important, there are fundamentals that underpin success, whether you’re a large multinational with years of experience or a regional startup trying to parlay a new combination of product and services into an emerging niche. Three of those fundamentals – keys to building and growing a channel business – will be explored during a special workshop held in advance of the CDN Top 100 Solution Providers gala April 24.

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“Avaya, IT World Canada (ITWC) and Veeam have joined together for a special complimentary Channel Building Workshop that will offer a three-pronged approach to growing and protecting your business,” said Corinne Sharp, president of the Canadian Channel Chiefs Council and workshop MC. “It’s an opportunity for some valuable education in advance of an evening of celebration and networking.”

With security recognized as one of the main challenges restraining innovation, and thus growth, Avaya is going to explore practical ways solution providers can help address security challenges to allow both partner and client companies to scale and meet digital transformation and productivity targets.

A senior leader from Veeam, a backup, disaster recovery and intelligent data management firm, will offer insights on how to better leverage the data you collect – and how to protect it.

With 81 per cent of enterprises embracing a multi-cloud strategy, the Veeam team will explain why it’s now critical that data and applications are available across all cloud types to meet the innovation and competitive demands of channel businesses.

In a 30-minute concluding session Fawn Annan and Jim Love of ITWC will offer their advice on what they believe drives channel success: leads.

While a lot of discussions happens about lead generation, the real issue is not lead generation – it’s lead completion – getting results from leads.  Why do some companies do well and others not so well?”

As the dominant lead generation company for the channel and technology industry in Canada, the duo will discuss the ups and downs of lead generation, provide examples of winning strategies, and offer the secret of “lead completion.”

The workshop begins at 4:30 p.m.

Register to attend


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Steve Proctor
Steve Proctorhttp://www.itwc.ca
Steve is Vice-President Marketing and Communication with ITWC. He spent 25 years in progressively senior positions as a journalist and editor with the Halifax Herald, with his final ten years as Business Editor. He has published two books and his freelance articles have appeared in national and regional magazines. He has led social media and communication efforts for two crowdfunding ventures and written and directed numerous dinner theatres for charitable endeavours.

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