Paul Moore, Fujitsu’s senior director of mobile product marketing, referred to the 1 kg. (2.2 lb.), 19 mm (three-quarter inch) thick Q2010 as “the Montblanc pen and Movado watch of notebooks.”
“The trend is moving towards more stylish, fashionable mobile notebooks, but they still have to be powerful,” said Moore.
The Q2010, which is capable of running Windows Vista, uses an Intel Core Solo ultra low voltage processor, has 1GB of memory and up to 80GB hard drive.
Other features include a wide-range of connectivity options including Intel PRO/wireless 3945ABG network connection (tri-mode 802.11a/b/g) with VoIP capabilities, optional integrated Bluetooth v2.0 and extended battery options that offer up to seven hours of power.
Also built into the Q2010 is the Fujitsu Shock Sensor complete with G-Force accelerometers to protect data in the event of sudden motion or vibration. “When it feels vibration or shock, the heads are pulled away from the drive,” said Moore.
For security, the notebook has a built-in biometric fingerprint swipe sensor and an embedded TCG 1.2-compliant trusted platform module (TPM) to protect digital identification and data and used to authenticate users onto a network.
Pricing starts at $2,259.
According to IDC analyst Eddie Chan, Fujitsu held 0.7 per cent of the mobility market share in this year’s first quarter.
“There’s an opportunity for Fujitsu to capture a product segment that reaches out to the market in the same vein as smart phones, this is what they’re trying to capitalize on,” said Chan. “They’re trying to associate the same appeal to the style conscious end user.”
He added that notebooks are transitioning beyond just a utilitarian approach and becoming more of “an extension of one’s persona, similar to a mobile device.”
“The Q2010 is pretty full featured but what will become challenging is the price point,” said Chan. “The value of mobility has come down over the last few years, so they’re only going to reach a certain segment of the population which is not mass market. But given the design aspects, and feature sets, that’s not what they’re targeting anyway.”
Also new is the LifeBook T4210 Tablet PC, which has a modular bay that supports an optical drive or an additional battery.
The T4210 also features a bi-directional display hinge, which enables turning the screen in both directions.