Channel Strategy


The Reddit Recap – Microsoft partners rejoice, Azure Lighthouse, outgoing vendor challenges

Microsoft partners rejoice, and maintaining confidence in your solution even when an outgoing MSP gives you a hard time.

2 min read

Recent Channel Strategy Stories

The Reddit Recap – Microsoft partners rejoice, Azure Lighthouse, outgoing vendor challenges

Microsoft partners rejoice, and maintaining confidence in your solution even when an outgoing MSP gives you a hard time.

2 min read

Microsoft responds to Internal Use Rights removal: we can’t afford it

5 min read

IBM and Red Hat partners can sleep soundly, executives say after mega deal closes

As IBM closed its $34 billion acquisition of Red Hat Tuesday, questions continued to swirl around the impact the move will have on partners and clients, which even IBM’s Arvind Krishna acknowledged was the “real challenge” ever since the deal was announced last October.

2 min read

The Reddit Recap – Partners upset over Microsoft Partner Network changes, MSP’s ex-client, and 1 a.m. scares

Upset over Microsoft Partner Network changes, and late-night emergency calls are some of the top posts on the MSP subreddit this week.

3 min read

IBM’s machine learning model is the new middleman for channel partners

It takes a long time for a large company like IBM to pass on quality leads to its partners. Lori Cohen used to get one per month, but with the help of IBM’s new AI-buddy SCORE, that number is now eight.

3 min read

Channel Strategy News

CRM tips: when leads lie

Focusing on sales-cycle starts rather than leads lets you measure something that’s meaningful to the business and provide a solid basis for collaboration among marketing, pre-sales, and sales teams


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