Channel Strategy


From spinning disks to flash, world’s largest steel company says Pure Storage’s Evergreen program is the real deal

The world’s largest steel company talks about its experience with Pure Storage’s Evergreen program.

3 min read

Recent Channel Strategy Stories

From spinning disks to flash, world’s largest steel company says Pure Storage’s Evergreen program is the real deal

The world’s largest steel company talks about its experience with Pure Storage’s Evergreen program.

3 min read

Oracle and VMware partner up to support customers’ hybrid clouds

2 min read

OVHcloud Partner Program arrives to Canada

Earlier this week, OVH announced that it is bringing its OVHcloud Partner Program to Canada.

2 min read

AppDirect announces a partnership with Google, among other announcements at AppDirect Engage

AppDirect has announced a partnership with Google to bring its services to the Google Cloud Platform and to begin reselling Google Cloud products through its own platform.

1 min read

The Reddit Recap – Cat breaks down DNS, Datto webinar, service desk manager peer group

A cat breaks down DNS, a Datto webinar makes its rounds, and someone seeks a service desk manager peer group

1 min read

Channel Strategy News

Five Marketing Errors

Consultant Michael Hepworth, who produces The StreetSmart Marketer newsletter, urges companies to avoid these common mistakes:

Marketing Your Company: Finding the Right Target

VARs have to engage in at least a little marketing to pull in business. But partners we interviewed warn that broad campaigns don’t work any more. And forget about golf. To pull in customers, firms have to stress their ability to assemble solutions and to find niche markets

Pumping a new delivery model

A Calgary solution provider believes offering software as a service products to niche markets is the road to fast growth

Welcome news for the channel

System builders should be pleased AMD intends to buy graphics chipmaker ATI. It will give Intel more competition

ISVs search for Google tools

Independent software vendors are increasingly looking at a new source of tools for their applications and their operations: Google.

Distributor ASI looks west

ASI Computer Technologies hopes to open a Vancouver distribution centre by the end of the year as it expands service across the country and moves into new product markets.

Ottawa VARs wait and hope

VARs are anxiously waiting to see if the Public Works department overhauls or tinkers with the controversial printer tender rules it released earlier in the summer to loud industry protests.


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