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Channel Strategy News

Document loss fears increasing

New study reveals the majority of Canadian small and medium-sized businesses have no prevention strategy for document loss

Five Marketing Errors

Consultant Michael Hepworth, who produces The StreetSmart Marketer newsletter, urges companies to avoid these common mistakes:

Marketing Your Company: Finding the Right Target

VARs have to engage in at least a little marketing to pull in business. But partners we interviewed warn that broad campaigns don’t work any more. And forget about golf. To pull in customers, firms have to stress their ability to assemble solutions and to find niche markets

Pumping a new delivery model

A Calgary solution provider believes offering software as a service products to niche markets is the road to fast growth


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