Blancco launches major new partner initiative

Blancco Technology Group, which specializes in data erasure and mobile lifecycle solutions, this week announced what it described as a “significant update to its global partner  program – a critical route to meeting aggressive growth goals.”

“There’s a huge opportunity to educate and engage enterprises on the risks of poor data management practices and how to mitigate them,” said Jon Mellon, president, global sales, marketing, and field operations at Blancco. “We can only do this by leveraging our partners’ strengths and expertise.”

Blancco said it is committed to a channel-first strategy, and aims to generate more than 70 per cent of its enterprise deals through partners as it expands within the data lifecycle market, with a goal of doubling enterprise revenues by 2025. To meet this objective, Blancco is committed to a 200 per cent increase in its channel investment in the areas of team resourcing, product development and marketing.

Some of the new partner benefits include deal registration across all partner types, structured incremental discounts, priority partner initiatives and a new rewards program

The program also features a new single-tier structure that focuses on four sales motions – sell, service, build, distribute – to provide a quicker onramp for companies across the channel partner ecosystem, including MSPs, solution providers, global system integrators, distributors, resellers and OEMs, the firm said.

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