IBM, SAP partner on AI offerings for consumer packaged goods, retail

IBM this week announced that it is working with SAP to create new generative and traditional AI offerings, which, it said, will be focused on addressing the complexities of the direct store delivery business process and product portfolio management, following its completed embedding of watsonx into SAP offerings.

The goal, the release noted, is to develop offerings that will help consumer packaged goods (CPG) companies, wholesale distributors, and retailers more efficiently manage store-level assortments, improve product distribution and drive incremental revenue.

“IBM Consulting plans to build these solutions on SAP Business Technology Platform (SAP BTP) and will integrate watsonx through APIs,” the announcement stated. “Warehouse planners, frontline delivery associates and client representatives can have an enriched user experience by using watsonx Assistant to create chatbots using IBM’s conversational search capabilities.”

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