Canada can provide many avenues for success for those in the channel, assuming of course, the right steps are followed.
According to Mark Collins, the president of the Canadian Channel Chiefs Council (C4) and the CEO of consultancy Form2Factor, “there is the long standing impression that Canada is, on the one hand, a great place to innovate – there is public sector support for it, we have a great education system. We have good ingredients in terms of a willing public sector – a government that wants to innovate — and we have an excellent education system.”
Those, he says, are all positives, However, one thing that has not changed is that “Canada is still a massively distributed country, it is huge, with somewhere between nine and 11 large cities, and then many, many, many small communities.
In Canada, says Collins, “you really need to understand the art of small medium business (SMBs), or you are going to be missing 60 per cent of the opportunities. And it starts there.”
On Feb. 28 at 1 p.m., he and Jim Love, chief information officer (CIO) and chief content officer for IT World Canada will host a webinar that will examine what it takes to build a successful channel. Topics covered will include what makes Canada unique, what fails and what succeeds here, how to build, find, recruit, and support channel partners and last, but not least, recipes for success in the Canadian market.
To register, click here.