Zoom bolsters partner program with new enhancements

Zoom this week unveiled the next evolution of its Zoom Up Partner Program – a development and reward model that, it said, makes it easy for partners to pursue their ideal path to success with the company.

“Because partners play a critical role in Zoom’s growth, we recognize that they must have the right tools and resources readily available to forge a clear path to expand and succeed,” said Todd Surdey, head of global channels and business development at Zoom.

The next phase of the program, the company said, will be available to all partner types, and is centered around empowering partners to grow their practice alongside Zoom,

Scheduled to launch in early 2024, it will include revamped Partner Levels to better align rewards with the level of investment partners make in Zoom. Zoom Up will launch three new levels: Silver, Gold and Platinum.

In addition, the company said it will “provide significantly greater rewards of profitability, access to resources, and Zoom investments.  Partner rewards are tiered in accordance with the Zoom Up level achieved, which provides in-kind, stackable benefits aligned to both partners’ investment and performance.”

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