Dell goes smaller, thinner with new commercial PC portfolio

Dell has updated its commercial PC portfolio with new laptops, desktops and a Chromebox that aim to provide smaller and thinner options for businesses still concerned about performance.

The new offerings include four new Latitude laptops, two new OptiPlex desktop PCs, as well as two Chromebox offerings. There’s the Latitude 7000 Series 2-in-1 detachable laptop, the Latitude 3000 and 5000 Series laptops, the Latitude 14 Rugged laptop, the OptiPlex 9020 and 3020 Micro desktop PCs, and the Dell Chromebox and Chromebox for meetings. It also launched several new display solutions.

“Dell understands the complexity of supporting the wide variety of devices present in today’s evolving workforce environment,” said Kirk Schell, vice-president and general manager, commercial client solutions for Dell, in a statement. “Our new portfolio enables businesses of all sizes to embrace sleek and innovative form factors their workforce will be proud to use day after day to accomplish their productivity goals. While they look like thin and light consumer devices, these commercial PCs are backed by the industry’s best security and manageability that only Dell provides.”

The new Latitude solutions are designed to meet the needs of both the road warrior and the field worker. The Latitude 13 7000 Series is a 2-in-1 Ultrabook and detachable tablet with a 13.3” display and ISO-certified backlit keyboard. Pricing starts at $1299 with availability in mid-October.

The new Latitude 12 5000 Series are fully-featured, premium laptops designed for mobile professionals with a 20 per cent thinner design than previous models and all day computing with its 4-cell battery. Pricing starts at $839 with availability beginning Sept. 25.

For smaller and more budget-conscious businesses, the Latitude 14 and 15 3000 Series offer business-class laptop features at an affordable price point. With 14” and 15” displays, they boast all-day battery life, a spill resistant keyboard and up to 1TB of storage. It will be available in Canada in early 2015, starting at $696.

Dell Latitude 7000
Dell Latitude 7000 2 in 1

For the field worker that needs a more durable portable computing solution, Dell has launched the Latitude 14 Rugged. It has a 14” outdoor-readable display, QuadCool thermal management to keep the laptop functioning in high-temperature conditions, a customizable RGB backlit keyboard and a “Stealth” mode that takes the laptop incognito with one keypress.

On the desktop front, Dell is going small with two new desktops. The OptiPlex 9020 and OptiPlex3020 are micro PCs with a chassis design of 1.2 litres. With five mounting options, it’s designed for business environments were space is limited. Pricing starts at $589.

Dell’s Chromebox for meetings is designed, as the name suggests, for meetings and conferencing. Powerd by 4th generation Intel processors, it features a 1080p webcam, speaker phone, remote control and appropriate mounting and cabling for use as a high-definition meeting solution. Pricing starts at $1399 including one year software support and service.

The Dell Chromebox is geared towards SMBs and would be appropriate for education centres, testing facilities, kiosks, and home and small offices. It features the latest Intel processors and the ability to output 4K Ultra HD resolution and display to dual monitors. Pricing starts at $199 with availability beginning Sept. 26.

On the display front, Dell’s new Dell 55 Monitor is a 55” widescreen display with Full HD resolution and 3000:1 contrast, making it a fit for presentations and video calls in meeting rooms as an alternative to projector-based systems. Pricing starts at $1129.99.

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Jeff Jedras
Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate. He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN. His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.

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