Channel Strategy


Channel Strategy News

Five Marketing Errors

Consultant Michael Hepworth, who produces The StreetSmart Marketer newsletter, urges companies to avoid these common mistakes:

Marketing Your Company: Finding the Right Target

VARs have to engage in at least a little marketing to pull in business. But partners we interviewed warn that broad campaigns don’t work any more. And forget about golf. To pull in customers, firms have to stress their ability to assemble solutions and to find niche markets

Pumping a new delivery model

A Calgary solution provider believes offering software as a service products to niche markets is the road to fast growth

Welcome news for the channel

System builders should be pleased AMD intends to buy graphics chipmaker ATI. It will give Intel more competition

ISVs search for Google tools

Independent software vendors are increasingly looking at a new source of tools for their applications and their operations: Google.

Distributor ASI looks west

ASI Computer Technologies hopes to open a Vancouver distribution centre by the end of the year as it expands service across the country and moves into new product markets.

Ottawa VARs wait and hope

VARs are anxiously waiting to see if the Public Works department overhauls or tinkers with the controversial printer tender rules it released earlier in the summer to loud industry protests.


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