Channel Strategy


C4 Profile: Phil Soper, Chief Commercial Officer, HPE – Driving success during COVID

Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises),…

2 min read

Recent Channel Strategy Stories

C4 Profile: Phil Soper, Chief Commercial Officer, HPE – Driving success during COVID

Phil Soper expected challenges in his new role as Chief Commercial Officer for HPE (Hewlett Packard Enterprises),…

2 min read

Canadian tech diversity and inclusion in the spotlight

3 min read

The r/msp update, Feb. 22, 2021: Cryptolocker strikes, and cyber insurance application tips

A quick look at some r/MSP chatter – we got SMBs seeking help after a cyberattack, cyber insurance tips for MSPs, and more.

< 1 min read

Microsoft Partner of the Year Awards nominations are live, includes new awards

The opening of nominations for the Microsoft Partner of the Year Awards means channel partners have an opportunity to tout their customer success stories and gain serious recognition at the July 14-15 event.

2 min read

IDC says 25% of channel partners will change focus, be acquired, or fizzle out in 2021

During its predictions webcast, IDC said that 2021 is the year of massive change and the year of the IP. Find out why.

3 min read

Channel Strategy News

Prepare like a pro

Sales calls must have an action objective because every sales call must conclude with an action step

Bullet-proof Greg

Ingram Micro CEO has had a busy year with acquisitions and improving the distributor’s offerings. But, his foray into services and managed services may be his boldest move to date

Software espionage

New forms of spyware lead to non-traditional methods for ensuring security

A very speedy MFP

The new flagship printer from Brother does the job in the office or at home at high speed. However, unpacking the machine does pose some challenges

A view from the top

Display manufacturer ViewSonic has been a marketing force for years. Its tropical birds symbol has set it apart from competitors. But the firm is now trying to make a leap in product innovation

Access launches lead generation too

Westminster, colo. – To help resellers strengthen their lead generation potential, Access Distribution has introduced Opportunity Tracker,…


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