Channel Strategy


Reddit discusses franchised MSP blunders, network performance tools, and returning to the office

The MSP subreddit has been busy. Let’s take a look at some of the top discussions. And…

< 1 min read

Recent Channel Strategy Stories

Reddit discusses franchised MSP blunders, network performance tools, and returning to the office

The MSP subreddit has been busy. Let’s take a look at some of the top discussions. And…

< 1 min read

Commvault and Microsoft sign multi-year deal to deliver Metallic SaaS with Azure

< 1 min read

FreshBooks joins Ingram Micro’s Cloud Marketplace

Distributor Ingram Micro has picked up a new partner in Toronto-based cloud accounting and invoicing company Freshbooks this week.

< 1 min read

MSPs discuss typical things customers say, BLM phishing threats, and pre-billing

This week’s Reddit roundup features some laughs, as well as some insight into recent phishing attacks that use Black Lives Matter material to trick users. Oh, and pre-billing.

< 1 min read

Veeam Backup for Office 365 our ‘fastest accelerator’ for business in Canada, says Veeam

While Veeam’s annual flagship conference VeeamON wasn’t in Las Vegas, it still drew more than 20,000 registrants and a bevy of announcements.

2 min read

Channel Strategy News

Five Marketing Errors

Consultant Michael Hepworth, who produces The StreetSmart Marketer newsletter, urges companies to avoid these common mistakes:

Marketing Your Company: Finding the Right Target

VARs have to engage in at least a little marketing to pull in business. But partners we interviewed warn that broad campaigns don’t work any more. And forget about golf. To pull in customers, firms have to stress their ability to assemble solutions and to find niche markets

Pumping a new delivery model

A Calgary solution provider believes offering software as a service products to niche markets is the road to fast growth

Welcome news for the channel

System builders should be pleased AMD intends to buy graphics chipmaker ATI. It will give Intel more competition

ISVs search for Google tools

Independent software vendors are increasingly looking at a new source of tools for their applications and their operations: Google.

Distributor ASI looks west

ASI Computer Technologies hopes to open a Vancouver distribution centre by the end of the year as it expands service across the country and moves into new product markets.

Ottawa VARs wait and hope

VARs are anxiously waiting to see if the Public Works department overhauls or tinkers with the controversial printer tender rules it released earlier in the summer to loud industry protests.


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