HP launches new channel, sales innovation, ops organization

HP Inc. this week announced the creation of a new global channel, sales innovation, and operations organization. Kobi Elbaz, who previously led the firm’s global channel organization, will lead the combined organization as senior vice president and general manager, and continue to report to HP chief commercial officer David McQuarrie.

The new structure, a release stated, will allow the company to “go-to-market with greater speed and agility in today’s rapidly evolving market landscape.”

“Kobi comes to the table with deep knowledge of how HP operates, strong customer and partner focus, and a proven track record in leading many aspects of HP’s business – including leadership roles in country, region and global management, sales, product category management and channel,” said McQuarrie.

The organizational change, said Elbaz, “allows us to tackle current challenges, accelerate growth areas, and arms us with the required tools and capabilities we need to serve our valued customers and partners.”

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Jim Love, Chief Content Officer, IT World Canada

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