Global provider of unified IT and security software for managed service providers (MSPs) and small to mid-size businesses (SMBs) Kaseya has announced Powered Services Pro 2.0, which it says features a comprehensive Marketing Blueprint and automation platform for faster marketing campaign execution
Powered Services Pro 2.0’s Marketing Blueprint offers a developed framework, roadmap and certification program, along with an automation platform to launch marketing campaigns swiftly and help MSPs acquire more customers, the company said.
This new offering from Powered Services breaks marketing down into three levels of learning – Master, Expert and Professional – and takes learners through the marketing basics, including SWOT analysis and competitor analysis, SEO, social media, data analytics and much more. Upon completion, participants are awarded a Certified Marketing Badge.
Additionally, via the Automated Marketing Platform (AMP), MSPs can, Kaseya said, “push a button and automatically launch a personalized email campaign, download checklists, customized e-books and infographics, create a landing page, or generate social media posts. MSPs can track their progress on a dashboard, and it will be integrated into AutoTask.” The value of these services, it noted in a release, totals over US$5,000, but MSPs in the program only pay US$399 as part of their existing subscription.
In addition, the company announced that Kaseya Help Desk, its white-labeled solution tailored for MSPs, is now available for purchase.
“Kaseya Help Desk transforms the way MSPs manage customer support, allowing them to focus on core business strategies while Kaseya handles the simple, yet time consuming end-user phone calls and email tickets,” a release stated. The white-labeled services are delivered by Kaseya’s 100-percent-in-region staff located at various Kaseya locations, including Orlando, Florida and Dundalk, Ireland.
