When Intel’s upcoming Meteor Lake chips arrive later this year, the company has announced that the branding of its client processors will change. Intel Core Ultra will identify the most powerful processors, with the Intel Core brand reserved for mainstream offerings. In addition, the “i” is disappearing from the processor names; Intel Core i3/i5/i7/i9 designations will change to Intel Core 3/5/7/9. The company is also dropping the generation number from the name (no more “12th Generation Core i7,” for example), although the generation will be reflected in the processor number.
It is also making changes to its Evo branding, and will introduce Intel vPro Enterprise and Intel vPro Essentials branding for some commercial systems.
“The new branding structure is designed for Intel’s future client technology roadmap,” Intel said in a release. “These changes make it easier for customers to identify the right client solutions from Intel’s partner ecosystem for their compute needs. And it will do so while emphasizing the prominence of the Intel Core brand that has been a staple of the PC industry for nearly two decades.”
