Kaspersky launches ‘transformed’ United partner program

Kaspersky has launched what it described as a “major update” to its United partner program. The initiative is now divided into four business model-focused streams: Sell, Deploy, Manage, and Build.

Sell, aimed at resellers, system integrators (SIs) and value added resellers (VARs), is an evolution of the firm’s previous United program, while Deploy is designed to expand the network of expert partners who understand the company’s cybersecurity technologies, are capable of pre-selling, delivering a demo, and providing proof-of-concept to their customers.

Manage is designed to develop and support Managed Service Providers, partners who deliver professional services and managed solutions through flexible consumption models, while Build is directed at Kaspersky’s technology partners and comprises two partnership levels: Technology and Strategic.

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