Zift Solutions, a provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, this week announced the latest enhancement to its ZiftONE portal: ZiftONE Global.
“The global functionality makes it easier for international channel programs selling through partners, resellers, and distributors to thrive,” the company said in a release.
New features of ZiftONE Global include:
Global channel management: A centralized platform offers complete visibility into channel activity across all business units. The easy-to-understand dashboard provides decision makers and stakeholders with accurate insights and analytics showing the performance of all partners by marketing campaigns, revenue forecasts, sales, and other key performance metrics.
Support for global growth and expansion: The platform is designed for easy onboarding of new partners and partner programs as organizations grow through acquisitions and expansion into new regions and sectors.
Streamlined organization of products and services: Customers can easily group products and services by reseller, distributor, business unit, country, region and more. Presenting only relevant information to distinct audiences in a highly organized way avoids confusion, enabling partners to successfully move forward with their go-to-market strategies.
Shared marketing assets: Each business unit or region has dedicated portals, content libraries and campaigns. Global admins and corporate marketing teams can place assets into specific portals to ensure consistent messaging and branding while allowing customization by language or product type. This allows partners to easily rebrand content and amplify marketing and sales campaigns using only approved materials.
