BARCELONA, SPAIN – Ready to play high tech acronym trivia? What does HAVEn stand for?
According to HP, HAVEn stands for Hadoop, Autonomy, Enterprise Security and apps as the small “n”. Now that you know what HAVEn stands for its important to know that the Palo Alto, Calif.-based technology giant has released version 2.0 of HAVEn.
HAVEn 2.0 will sport three new products compared to version 1.0, which was just an independent tool. New to HAVEn is Vertica 7.0 with flex-zones for finding dark data of semi-structured data.
Robert Youngjohns, the GM of Autonomy, told a funny story where a banking customer was looking for an insider trader and they thought they could nab this person with an “insider+trading” query.
“No one is going to write that in an email and if they did you’d have to wonder why they were hired in the first place,” Youngjohns said.
HAVEn 2.0 will also have IDOL OnDemand, which takes the engine on human information and makes it available as a series of Web services from face detection to video movement detection to Meta data.
The third new product is ArcSight ESM 6.5, which can do two million queries per second and optimizes storage.
The strategy behind HAVEn 2.0 is a big data play for the enterprise. However, Youngjohns cautioned that big data is not the solution for everything. HP broke down big data into three areas for HAVEn: machine data, business data and human information.
The biggest area of the three is machine data captured through sensors. “This information is vast and to get the true value of it you need special tool,” he said.
HP also introduced a new HAVEn app at HP Discover. Called the HP Digital Marketing Hub, it brings advanced integration to customer analytics specific to marketers.
Imaging looking at the past click stream and then bringing in a custom offering. You will be able to present the right offer at the right time and we’ve found that the conversion rates jumped from 2.5 per cent to 4.5 per cent. That is a huge ROI,” Youngjohns said.
HAVEn is also being positioned by HP as its big data experience for enterprise customers.
One customer who is also an HP distribution partner Avnet Technical Services created a HAVEn app for healthcare.
Patrick Stewart, the vice president and GM of the HP Practice at Avnet Technical Services, told CDN that they have been working for 12 months on a healthcare solution that was brought about by Affordable Healthcare Act in the U.S., also known as Obamacare.
“We looked inside the technology suite and realized that healthcare has two problems: it needs to be offered at a lower cost and it has to prove patient outcomes. The problem you have with hospitals is that they are run like a corporation,” he said.
Stewart cited several hospital acquisitions in the U.S. This has led to hospitals dealing with disparate systems.
“They have hundreds of technology solutions. In our beta site there were more than 400 systems through radiology, the labs and in filing,” Stewart said.
The new HAVEn helps with this complexity by being able to integrate the data and the systems together, he said.
One example of how HAVEn 2.0 benefits both the hospital and the patient care was in the Emergency Room. Stewart said that ER doctors are penalized on patient re-admissions. This lower the amount of money from insurance providers under Affordable Healthcare Act.
Where it breaks down is that the old disparate systems would know for example if the patient had a home to go to. “There are many factors doctors must look at besides the chart. That information is in dozens of systems. So through HAVEn Avnet was able to bring that together in patient re-admissions,” he said.
Avnet created apps from HAVEn so that ER doctors from one hospital to another has the same view of the data. HAVEn also helps Avnet customize some of the nuances for apps, but that 80 to 90 per cent of the app is repeatable for other business opportunities.