Epson makes an ink splash in Times Square

NEW YORK – Times Square is known to many New Yorkers and the place where art meets commerce. It’s also the busiest intersection in the world with more than 360,000 people strolling by on a daily basis.

Times Square served as the place where Epson held its Swimming In Ink event to bring more awareness to its EcoTank printing system. Epson invited the U.S. National Synchronized Swimming Team to perform a series of high-energy synchronized swim routines in a massive, see-through tank of cyan, magenta, and yellow “ink.”

EcoTank1

According to Epson, the tank at 17,000-gallon is one of the largest ever constructed in Times Square. The printing and imaging vendor used this tank to showcase a new line of EcoTank printers that come pre-loaded with up to two years of ink.

Epson WorkForce ET 4550 EcoTank all-in-one printer
Epson WorkForce ET 4550 EcoTank all-in-one printer

Epson channel partner in the Swimming In Ink event was retailer Staples. Staples was on hand to provide “Print All you Want” days on Epson EcoTank printers in 16 stores across the New York Metropolitan Area.

Keith Kratzberg, executive vice president, Epson America, said the Swimming In Ink event is meant to herald their arrival at Staples and other national retail and online stores with the biggest splash possible. “We think the multi-colored, 17,000-gallon swim tank, combined with the precision and performance of USA Synchro, is a perfect representation of our new printing technology,” he said.

During the performances, the U.S. National Synchronized Swimming Team wore original swimsuits designed for Swimming In Ink by Triflare, the official competition apparel sponsor of USA Synchro. The Triflare original designs were printed using Epson SureColor  F-Series dye-sublimation printing technology.

EcoTank2

If you want to see a video of the event, click here.

 

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication. Click this link to send me a note →

Jim Love, Chief Content Officer, IT World Canada
CDN Staff
CDN Staffhttps://channeldailynews.com
For over 25 years, CDN has been the voice of the IT channel community in Canada. Today through our digital magazine, e-mail newsletter, video reports, events and social media platforms, we provide channel partners with the information they need to grow their business.

Related Tech News

CDN in your inbox

CDN delivers a critical analysis of the competitive landscape detailing both the challenges and opportunities facing solution providers. CDN's email newsletter details the most important news and commentary from the channel.