Channel Strategy


Conservatism makes it hard to manage the Canadian channel in a multinational company, experts say

How do you deal with a corporate head office that doesn’t seem to understand the Canadian market?

3 min read

Recent Channel Strategy Stories

Conservatism makes it hard to manage the Canadian channel in a multinational company, experts say

How do you deal with a corporate head office that doesn’t seem to understand the Canadian market?

3 min read

OpenText announces fresh partnerships and talks Google at Enterprise World

3 min read

The Reddit Recap – Microsoft partners rejoice, Azure Lighthouse, outgoing vendor challenges

Microsoft partners rejoice, and maintaining confidence in your solution even when an outgoing MSP gives you a hard time.

2 min read

Microsoft responds to Internal Use Rights removal: we can’t afford it

UPDATE: Microsoft has retracted the decision to discontinue its Internal Use Right (IUR) program for its partners.

5 min read

IBM and Red Hat partners can sleep soundly, executives say after mega deal closes

As IBM closed its $34 billion acquisition of Red Hat Tuesday, questions continued to swirl around the impact the move will have on partners and clients, which even IBM’s Arvind Krishna acknowledged was the “real challenge” ever since the deal was announced last October.

2 min read

Channel Strategy News

Channel Enablement Part 1:  CAM as a Sales Manager

At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face in their day to day lives — managing, coaching, guiding, directing and fueling partners to drive mutual business growth.

Pure Storage announces two new offerings

Less than six months after acquiring StorReduce, the makers of a storage solution for managing large scale, unstructured data, Pure Storage announced a new data protection platform purpose-built for flash and cloud, along with enhancements to its FlashArray//X products.


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